Our story

Pushtoon is more than just a clothing brand—it’s a movement. Founded by Ajab Gul, Pushtoon is the first Afghan streetwear brand, created to represent culture and identity, while providing a brand for everyone to connect with.

 

Growing up, we saw a gap in the streetwear industry—there wasn’t a brand that truly embraced diverse cultures in a fresh, bold way. So, we decided to create one. Pushtoon is a celebration of heritage, infused with contemporary designs that stand out in the world of fashion. Every piece is crafted to tell a story, making sure all cultures are seen, recognized, and respected.

 

 

At Pushtoon, we’re not just selling clothes—we’re building a global community that embraces uniqueness, strength, and identity. This is more than fashion. It’s a statement. Join us on this journey.